Your Guide to Creating a Reliable Posting Schedule on YouTube to Increase Viewership
Mon, 24 Jan 2022 16:00:13 +0000
There are countless articles and blogs that advise YouTube content creators to post videos regularly by sticking to a posting schedule. However, there’s not much information about how a content creator can create a posting schedule for success. If you’re relatively new to the YouTube scene, read on. In this post, we’ll share with you all the top tips that you can put into practice for YouTube content scheduling that delivers solid results.
Use the YouTube posting frequency feature
If you don’t want to create a detailed posting schedule, you can use the YouTube posting frequency feature that the platform provides to content creators. You can tweak the settings using this feature when you upload a particular video to be published. As your video uploads, you’ll have to enter various details to finish setting up the video for publishing. This is when you’ll come across the ‘Visibility’ tab, which will allow you to schedule the time for publishing your video.
Create a posting schedule that suits you
Many content creators on YouTube are now publishing content every day to boost their views and subscriber counts. However, just because everyone else is releasing daily content doesn’t mean you should as well. Sure, if you’re able to maintain a high quality doing regular uploads, go right ahead. However, if you’re more comfortable publishing 1 or 2 videos each week, that’s what you should stick to. Remember, never sacrifice quality for quantity — it might give you results in the short term, but you’ll lose out on viewers in the long run.
Make the most of YouTube Studio
YouTube Studio is a feature that allows content creators to manage their content smoothly and seamlessly. Apart from providing a ton of content management features, YouTube Studio also gives content creators insights into the performances of their videos. These insights offer several essential details, including the times when your videos are viewed the most. Tracking this information is vital, as it will give you some great ideas about the best times to post on YouTube in 2022.
Aim for consistency above all else
If you’re the kind of YouTuber who can only publish one video per week, don’t worry about the number of published videos you have to offer. Instead, we recommend focusing on consistency, which will allow your viewers to harbor realistic expectations from you. For instance, if you post a video every Monday, you should ensure that come what may, there won’t be a Monday that goes by without you uploading a video. This will also help you set realistic goals for yourself — goals that you can achieve and measure.
Spare some thought for YouTube Shorts and YouTube Live as well
Once, YouTube only allowed content creators to post one type of video, but those days are long gone. Nowadays, YouTube offers a wide range of content types, including Shorts and Live. YouTube Shorts emerged as a competitor to the hugely successful TikTok and Instagram Reels, and it allows content creators to diversify their content offerings. YouTube Live is also a great way for content creators to get closer to their fans. So, when creating a posting schedule, create separate schedules for YouTube Shorts and YouTube Live.
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